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Steam makes its ban on in-game ads explicit
This seems like a more preemptive move than a reaction to any problem.
The page outlines what kinds of advertising and promotion it will allow on Steam, while explicitly banning in-game ads as a revenue model on the ubiquitous PC gaming platform. Valve gives a racing game with real life sponsors on the cars as one example of what's okay, and it sure sounds like my dream reboot of Pepsiman could still find a home on the store, thank god. Ted has been thinking about PC games and bothering anyone who would listen with his thoughts on them ever since he booted up his sister's copy of Neverwinter Nights on the family computer.
Or read this on r/technology
