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Step aside, Zoom fatigue, VRTL wants to make virtual fan events fun again
VRTL founder Courtney Jeffries describes herself as a “recovering sports executive.” “That was my entire career before I threw it away to chase down my
By 2022, Jeffries launched VRTL, an enterprise platform for entertainment companies — from sports teams to record labels — to capitalize on virtual fan experiences. What makes VRTL, which pitched onstage today as part of the Startup Battlefield at Disrupt, different from any other video chat or livestream service is not only that it gives clients valuable data, but also that it has proprietary fan engagement tools. On the management end, holding a virtual meet and greet is a lot less costly than an in-person one, which requires venue rentals, security, and staffing, not to mention that it only involves local fans.
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