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Strategy games dominated mobile market in late 2024 | Sensor Tower
Sensor Tower's latest report shows that strategy games were among the most successful mobile titles in late 2024.
The general report is cautiously optimistic, showing that in-app revenue is up by 13.5% year-over-year, reaching a new high of nearly $40 billion. Pokémon TCG Pocket was also one of the biggest new hits of the quarter, having launched in October and almost immediately shooting to the top 10. Jonathan Briskman, Sensor Tower’s Principal Market Insights Manager, attributed this to the genre’s ability to offer ease of access for new users while also catering ad strategies that work on entrenched, long-term players.
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