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Strava’s API debacle highlights the messiness of fitness data

As a fitness data middleman, Strava has a lot of power.

Well, Garmin devices aren’t compatible with Peloton bikes because the two companies haven’t struck a direct deal with one another for data sharing. And then you decide to train for a race, so you sign up for one of those digital coaching platforms — the kind where a personal trainer reviews your workouts and builds you a customized plan. The whole idea behind VeloViewer is to give more in-depth insights into Strava data, including 3D maps, charts, yearly activity recaps, and leaderboards.

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