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Streamer Plex launches its long-promised movie rentals store
Fresh on the heels of its $40 million fundraise, streaming media company Plex is today announcing its expansion into a new business: a movie rentals
The addition, which will initially be offered to U.S. customers, will give the streamer another means of generating revenue beyond its subscription products and ad-supported streaming — a diversification that will prove critical as the ad market continues to be unpredictable. Today, Plex’s customers use its software to organize their home media, stream live channels, watch ad-supported TV and movies, and discover new shows across their services or via their friends’ viewing habits through newer social networking features. Of course, Plex also has to contend with being a partner to studios when, in fact, its software solution is used to store people’s home media collections — including movies ripped from DVDs in years past.
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