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Streaming Execs Think TV's Future Looks a Lot Like Its Past
An anonymous reader shares a report: We're at a transitional moment in streaming -- user growth is slowing and major players are looking to consolidate, but the long-promised dream of profitability finally seems within reach (especially if you're Netflix). The perfect time, then, for The New York Ti...
An anonymous reader shares a report: We're at a transitional moment in streaming -- user growth is slowing and major players are looking to consolidate, but the long-promised dream of profitability finally seems within reach (especially if you're Netflix). In fact, some execs told The Times that streamers will keep raising prices for the ad-free tiers with the aim of pushing more customers to sign up for ad-supported subscriptions instead. The growth of ad-supported streaming could also affect the kinds of movies and shows that get produced, since advertisers generally want to reach a mass audience -- think of the heyday of ad-supported network TV, with its endless shows about doctors and cops, compared to the more ambitious fare on subscription-supported HBO.
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