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Streaming’s bundling obsession ignores the real problem with subscription costs | Subscribers keep paying more and getting the same

Opinion: Subscribers keep paying more and getting the same.

Streaming firms like Netflix say they get higher monthly average revenue per user (ARPU) from ad subscribers than those who pay more for commercial-free plans. Earlier this month Ampere Analysis also detailed high churn rates, saying that 42 percent of US streaming subscribers "regularly subscribe, cancel, and resubscribe" (Ampere said it examined "anonymized subscription receipt data from a panel of 3 million opted-in US email users" between February and March 2024 for its survey). Streaming providers have largely adopted bundling to combat high cancellation rates, with the idea being that people are less likely to pull the plug on one service if it's tied to others.

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