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Study of ChatGPT citations makes dismal reading for publishers
As more publishers cut content licensing deals with ChatGPT-maker OpenAI, a study put out this week by the Tow Center for Digital Journalism -- looking at
The research, conducted at Columbia Journalism School, examined citations produced by ChatGPT after it was asked to identify the source of sample quotations plucked from a mix of publishers — some of which had inked deals with OpenAI and some which had not. If media businesses were hoping these arrangements would lead to special treatment for their content vs competitors, at least in terms of producing accurate sourcing, this study suggests OpenAI has yet to offer any such consistency. While publishers that don’t have licensing deals but also haven’t outright blocked OpenAI’s crawlers — perhaps in the hopes of at least picking up some traffic when ChatGPT returns content about their stories — the study makes dismal reading too, since citations may not be accurate in their cases either.
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