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Study shows that tacking the “AI” label on products may drive people away
From fashion to fast food, it seems that AI is the name of the game. But eEven as tech giants pour billions of dollars into what they herald as humanity’s new frontier, a recent study shows that tacking the “AI” label on products may actually drive people away.
Even as tech giants pour billions of dollars into what they herald as humanity’s new frontier, a recent studyshows that tacking the “AI” label on products may actually drive people away. Peoplewere quick to criticizethe company earlier this year for providing confusing and even blatantly false information to users’ questions, pressuring Google to walk back some of the features’ capabilities. Gursoy says that limited knowledge and understanding about the inner workings of AI forces consumers to fall back on emotional trust and make their own subjective judgments about the technology.
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