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Study: Hundreds of registered data brokers ignore user requests around personal data
Researchers in California contacted data brokers in their state to exercise their rights under the California Privacy Protection Act. Many didn’t reply, while others threw up barriers.
States at the forefront of regulating the industry, like California, currently require hundreds of companies to register with the government and provide consumers with the means to opt out of collection or request deletion of their data. “Our findings reveal rampant non-compliance and lack of standardization of the data access request process,” wrote authors Elina van Kempen, Isita Bagayatkar, Pavel Frolikov, Chloe Georgiou and Gene Tsudik. “These issues highlight an urgent need for stronger enforcement, clearer guidelines, and standardized, periodic compliance checks to enhance consumers’ privacy protections and improve data broker accountability.”
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