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Subsets helps subscription businesses reduce churn with ‘retention experiments’ and explainable AI
Subsets has built an AI-enabled platform designed to "bridge the retention gap in the subscription industry."
Founded out of Copenhagen in 2022, Subsets leans on so-called “explainable AI” to tell companies which current subscribers might be about to jump ship, and serves up “experiments” to find the best way of enticing them to stay. Companies connect Subsets to their various internal systems, such as CRM (customer relationship management), CMS (content management system), billing, data warehouse, and so on to garner subscriber data points — this can include things like demographics, how each subscriber consumes a specific piece of content (e.g. times, category preferences), and any other relevant items related to the product and how the customer interacts with it. On the front end, Subsets serves a web app through which commercial teams can delve into the “churn audiences” via easy-to-understand visuals and natural language.
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