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Substack is trying to lure TikTok stars to its platform
Newsletter platform Substack is ramping up its video ambitions and trying to lure TikTok stars to its service.
The timing also happens to come just weeks after a bill that could ban TikTok in the United States became law, though Substack claims its plans are unrelated to the measure. “We’re not introducing this fellowship because of panic over a TikTok bill or ever-changing algorithms,” Substack’s Austin Tedesco writes in a blog post. And while YouTube and Instagram may be better-positioned to scoop up TikTok’s talent, Substack may be able to carve out a space for creators looking to offer paywalled content.
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