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Substack now lets creators monetize videos and post them directly from its app
As TikTok's future in the U.S. remains uncertain, Substack is aiming to lure creators to its platform by doubling down on video.
As TikTok’s future in the U.S. remains uncertain, Substack tries to lure creators to its platform by doubling down on video. In the future, Substack plans to enable creators to show specific portions of the video to free subscribers as a teaser. The company notes that creators who have added video and/or audio to their Substacks grow their revenue more than 2.5 times as fast as those who haven’t.
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