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Substack now lets writers curate a ‘network’ of recommended publications for their subscribers


Substack is rolling out updates to its peer-to-peer recommendation network, the company announced on Thursday.

Now, when a reader subscribes to a someone’s publication on Substack, they will see the option to opt in to a package of people to follow based on the writer’s recommendations. Substack notes that early data shows that its approach to recommendations increases both the number of subscriptions and followers that publications and users get. As Substack looks to grow its recommendation system, the company saw a controversial start to the year, as it revealed that it wouldn’t ban Nazi newsletters on its platform.

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