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Substack rival Ghost connects to the open social web with its latest public release
While the ActivityPub integration is a main selling point for Ghost 6, this major release includes a number of other changes and new additions.
That means in addition to publishing their newsletters to the web, RSS, and sending them out via email, Ghost’s users can also natively connect with services like the decentralized X rival Mastodon; Meta’s Threads; Flipboard; WordPress sites that have integrated with ActivityPub, Surf, and WriteFreely; and others. Image Credits: GhostGhost also touted the potential network effects of connecting with ActivityPub, because it allows people on federated apps to then follow a Ghost publisher’s posts, as well as interact with them by liking, replying, or reposting. Notably, Ghost now ships with a native analytics suite that tracks performance, engagement, and conversions across the web, newsletters, and subscriptions in real time.
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