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Substack updated its app to make it even more like TikTok

The Substack app now features a feed of vertical videos that the company hopes could draw in users from TikTok and help current subscribers discover new creators, too.

Substack is taking one more step towards becoming an all-in-one social media / creator platform by adding a vertical video feed to its app. Technically, the new TikTok-style feed is a redesign of the existing Media tab that the company added to the app in 2024, but either way Substack's intentions are clear: It wants a piece of the short-video pie currently being shared by Instagram, TikTok and YouTube. Multiple forms of short-form content can be included, like videos posted through Substack Notes, the company's Twitter-esque microblogging feature, clips from longer video posts and eventually previews of podcasts.

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