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Substack Writers Concerned as Subscriptions 'Plummet' Due to Follow Feature

Substack writers are expressing their concerns about the platform’s following feature on social media, which some argue is suppressing their subscription growth.

“This latest intervention is indicative of their efforts to transition to a social media hub where they can sell ad space,” Kadlec continued. When the feature was announced, the company wrote in a blog post that, “Following helps writers grow their audience via the Substack network, which is already home to millions of the world’s most valuable readers.” Substack noted that the subscribe feature would remain the centerpiece of the platform, however, writers are experiencing a decrease in subscriptions since the follow button was implemented.

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