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Successful ad strategies include gen AI, genre-bending, gamification | AppLovin
AppLovin's latest report on ad trends shows a rise in the use of generative AI, and the adoption of gamification and metaplay.
And while these tools have greatly helped us become more efficient with creative concepting, asset generation, and video editing, a human perspective is still needed to determine what will connect with customers in an authentic way.” We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. Another strategy AppLovin reports as being effective is metaplay, which is the practice of offering simplified versions of in-game mechanics in interactive ads to attract casual players.
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