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SUMA Wealth grabs $2.2M as its financial platforms reach 1M users
SUMA Wealth’s platforms have seen 62% annual user growth, while revenue increased nearly five times in the past year.
Beatriz Acevedo started the company with Mary Hernandez and Javier Gutierrez a few years ago to build a financial app designed for Latinos — a demographic she believes is often overlooked. “We really lean hard into the AI features to be able to highly personalize how you spend your money and how you can do better, but also that our community comes from so many different countries of origin,” Acevedo told TechCrunch. That means that if you’re Venezuelan, the app knows that and uses references and examples of things that are familiar to that culture or uses a tone similar to one of your family members, she explained.
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