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Superhuman Built an Engine to Find Product Market Fit (2018)

Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring and optimizing it.

Usually this initial group of users is small, for the simple reason that if there were something that large numbers of people urgently needed and that could be built with the amount of effort a startup usually puts into a version one, it would probably already exist. Probing further, we found some less obvious and more interesting requests: integrations, attachment handling, calendaring, unified inbox, better search, read receipts and so on into the long tail. For any founder looking to get out of the wilderness and on the path to the ever elusive product/market fit, I’ve been in your shoes — and I hope you’ll consider retooling this engine in those proverbial startup garages to make it your own.

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