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Superlogic raises $13.7M at a $200M valuation to help consumers use reward points toward cool ‘experiences’
Superlogic, a startup that helps give consumers a way to apply rewards points toward experiences, has raised $13.7 million at a $200 million valuation,
Lin Dai, CEO and co-founder of Miami-based Superlogic, said his company’s technology is designed to “enhance the value of rewards points” by giving consumers a broader range of options in how to use them. Jemma Green, executive chairman of Powerledger, told TechCrunch that her firm invested in Superlogic because it helps brands avoid “exorbitant” sponsorship fees and “sign thousands of deals with experiential providers to offer VIP experiences at scale to their most loyal customers.” The company plans to use the new capital toward its launch with about half a dozen programs this year — ramping up staff, operations, and product capabilities, Dai said, “to support the expected new volume.”
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