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Sven Steger on changing the way brands perceive digitalization
Contributor Content In the rapidly advancing world of digitalization, where strategies evolve by the minute, companies and agencies must either adapt or risk falling behind. The focus has shifted from broad mass advertising campaigns to highly selective and personalized digital strategies that significantly benefit brands. The ability to leverage digital transformations and develop tailored digital solutions is […]
Sven Steger, the founder and owner of Life of Media 360, an international digitalization and advertising firm, has embraced this change to blend creativity and technology to design campaigns rewriting those rules. However, his calm demeanor, inspired by Jeff Bezos’ philosophy that stress stems from uncertainty, reassured his team and empowered him to overcome these hurdles — years of experience, sleepless nights, and 16-hour workdays sculpted Sven’s expertise to conquer challenges. Sven Steger delivers international lectures on IT, innovation, and process digitalization, with a strong focus on the deep analytics of AI models and their transformative impact on modern industries.
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