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Swap banks $40M to build tools for merchants to deal with tariffs and other cross-border trading nightmares


Cross-border trade could become significantly more challenging with the wave of new tariffs getting introduced across different markets. Today, in a

Today, in a timely piece of news, a London-founded startup called Swap — which is building tools for e-commerce companies to better navigate the cross-border trading world — is announcing $40 million in funding to expand. The pair took that experience and filed it away and went on to take consulting jobs respectively at McKinsey and Deloitte, and then Atkinson spent some time at the fintech Juni as head of strategy. With the market already pushing $1 trillion in size, what this also means is that, when and if tariffs do come into effect, they are likely to drive even more efforts to build in efficiency to reduce the costs of associated with sending items around the world, said Seth Pierrepont, who led the investment for Iconiq Growth.

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