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Swarovski’s smart binoculars identify the birds you’re looking at

Look at a bird, hold down a button, and the system will tell you what you're looking at.

But the system is also designed to be expandable, with the focus wheel including space for any future custom databases you might need. For instance, one idea could be to build a database for stars, or airplane types for aviation fans to spot the make and model of what’s flying overhead. Even in the busy halls of CES, one of the company’s representatives was able to pinpoint a far-off fire exit sign before handing me the binoculars and asking me to find it.

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