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Sweeping FTC study finds that social media sites engage in ‘vast surveillance’ of its users
Sweeping FTC study finds that social media sites engage in ‘vast surveillance’ of its users. This includes children and teens.
According to the FTC, these entities collect and “indefinitely retain troves of data.” The companies also engage in “broad data sharing” with “woefully inadequate” security measures. Additionally, some companies were found to be using privacy-invasive technologies like tracking pixels to “facilitate advertising to users based on preferences and interests.” The FTC also recommends that these companies actually delete consumer data when it’s no longer needed or upon request and to stop using invasive ad tracking technologies like pixels.
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