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Sweet Baby Inc. detected: What actually happened and why should you care?

An inclusion-focused narrative company called Sweet Baby Inc. has sparked a heated debate online between gamers and people in the industry

Kramer and Kindred’s attempts to ban the ‘Sweet Baby Inc. Detected’ Steam Curator group, resulted in a huge backlash from some gamers online and raised questions about the company as a whole. In a nutshell, Sweet Baby Inc. has been accused of making games worse in a bid to help companies meet their ESG (environmental, social, governance) and DEI (diversity, equity, inclusion) targets. However, for a company that is supposedly proud of its work and wants to make the gaming industry a safer and more inclusive space, seeing its employees try to ban a Steam Curator group and cancel the creator for simply highlighting its involvement seems at odds with that message.

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