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Switch 2 is Nintendo's fastest-selling console despite high prices, former Nintendo marketing leads say "you're basically teaching them that they can continue to do this"

The ex-Nintendo employees say the company's strategy for dealing with backlash was usually to "pretend it didn't happen"

In the latest episode of the ex-Nintendo Minute hosts' podcast, Nintendo of America's former director of social media marketing and original content, Kit Ellis, and former senior manager of creator relations and original content, Krysta Yang, discuss some of the lessons the company is likely to have learned from the Switch 2's launch. They point to the backlash the Switch 2 faced for its pricing ( as well as its game-key cards), with Ellis noting that Nintendo "made a decision that they were not going to engage on these topics." "Let's be clear that we're not advocating for Nintendo to be like a corporate monster," she adds, "because we did see this a lot from the inside and we would have like human emotions when people were mad, and sometimes we would be like, 'Oh man, I wish we would respond to these things,' but they won't."

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