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SXSW 2025: What we’re paying attention to


TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in Austin — in search of the

TechCrunch will be on the ground at SXSW 2025 — the annual tech, music, comedy, and film conference that kicked off Friday in Austin — in search of the zeitgeist of this AI-centric era. The conference begins with several tracks that fall squarely in TechCrunch’s area of interest, including the creator economy, culture, startups, health and medtech, and energy. Deep tech like space and quantum computing will also make its mark at the show, as will climate, sustainability — look out for Rivian founder and CEO RJ Scaringe’s keynote March 11 — and transportation.

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