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Synamedia launches white-label cloud TV services to cut smart TV costs by 90%
Synamedia is launching its Senza white-label connected TV application that it says can slash costs by up to 90% using cloud technology.
Using the cloud, Senza radically lowers costs and eliminates the traditional technology barriers to bring more engaging viewing experiences to TV screens in the home as well as out-of-home in bars, hotels, stadiums, and more. In an interview with GamesBeat, Nick Thexton, EVP of media cloud services at Synamedia said, “We’ve basically built a platform that is challenging the economics of the way that video applications are deployed today.” With more than 25 patents filed, Senza reshapes today’s TV ecosystem by tapping into the common framework of the Internet, removing the need to download apps or replace outdated in-home devices and eliminating traditional cost barriers, such as ad revenue shares, to reach mass audiences.
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