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T-Mobile asked to stop advertising ‘price lock’ guarantee that doesn’t lock your prices
T-Mobile raised 5G home internet services in January.
By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. On Monday, the National Advertising Division(NAD) recommended that T-Mobile discontinue or modify the claim to explain how it “differs from a ‘price lock.’” However, T-Mobile changed this policy for new customers in January to only offer one month of free service in the event of a price increase.
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