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T-Mobile forcing its T Life app leading users to walk out of stores
T-Mobile's attempts to force the use of its T Life app even to complete transactions is leading to customers walking out of stores.
T Life is an app that wants users to be more “self-sufficient,” managing their plans and services more autonomously and reducing visits to physical stores. Apparently, cumbersome transactions through T-Mobile’s T Life app are causing potential customers to walk out of the store before completing them. So, the campaign that aims to make things easier for customers by opting for self-service is actually generating frustration, even for employees.
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