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T-Mobile is turning phone plans into VIP rewards programs


The Un-Carrier wants to upgrade your status.

The company is launching a new program called Magenta Status, which includes a set of new perks for subscribers as well as the benefits already offered by T-Mobile Tuesdays. The company is partnering with Hilton, Hertz, and Live Nation to offer discounts, which can all be managed by the rebranded T-Mobile Tuesdays app, now called T Life. The new program adds discounts on top of the existing T-Mobile Tuesday promotions, including a $5 ticket to a different movie every month, 25 percent off some Live Nation tickets, discounts on certain car rental fees from Hertz and Dollar, and 15 percent off rooms from Hilton hotel brands.

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