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Taco Bell AI Drive-Thru

Taco Bell boldly deployed voice AI-powered ordering systems across more than 500 drive-through locations, convinced that artificial intelligence could finally s

Nominee: Taco Bell Corporation for deploying voice AI ordering systems at 500+ drive-throughs and discovering that artificial intelligence meets its match at “extra sauce, no cilantro, and make it weird.” Faced with mounting evidence that artificial intelligence and natural stupidity don't mix well at the drive-thru window, Taco Bell began “reassessing” their AI deployment. This incident represents the collision of three unstoppable forces: corporate AI evangelism, the infinite creativity of hungry customers, and the fundamental reality that ordering food involves more chaos variables than training a large language model to play chess.

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