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Take Part in Veganuary and You Might See Yourself Differently
The ritual of giving up animal products for a month leads participants to see both meat and themselves in a different way, and could have lasting effects on people’s diets.
Since then, many leading thinkers have eschewed meat, including Pythagoras, Leonardo da Vinci, Mary Shelley, and Mahatma Gandhi. Every January since 2014, the Veganuary campaign—which encourages people to eat a plant-based diet in January—has attempted to break down these psychological defenses with pictures of cute piglets, fluffy chicks, and an invitation to give the challenge a go. Research by Veganuary suggests that over 80 percent of participants maintain large reductions in meat consumption, reducing their intake to half or even more, after six months.
Or read this on Wired