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Taking on the Tyranny of the Tech Bros
Coalitions between feminist movements, minorities, and labor activists will help keep the Silicon Valley moguls in check.
Bro Code bosses talk a big game about its socially revolutionary impact, but participants in my research felt thwarted when trying to use their technical skills to serve others. For instance, Lynn reported that the eye-tracking device she developed to help people with disabilities was repurposed for marketing analysis; Shauna’s lab mates nicknamed her “accessibility bitch” when she worked on projects to help those disenfranchised in computing. Disenfranchised tech workers will continue to help us hold Bro Code bosses accountable for not only failing to live up to its widely publicized altruism, but also for their efforts to conceal the social harms of their products.
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