Get the latest tech news

Target to launch its own version of Amazon Prime, starting at $49/year

During Target’s investor event on Tuesday, the retail giant announced it is launching a paid membership program, Target Circle 360, on April 7 to compete Target is launching a paid membership program, Target Circle 360, on April 7 to compete with rivals Amazon and Walmart.

The subscription tier includes unlimited free same-day delivery for orders over $35 and two free-day shipping, along with other perks like exclusive partnerships and product offerings. Target is rolling out a paid membership way later than its competitors, and the move comes as it continues to see a decline in sales (which have dropped for three quarters in a row). Despite Target’s fourth-quarter earnings results beating Wall Street’s expectations, the company’s total comparable sales declined 4.4%.

Get the Android app