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Targeted marketing can be most effective for games | Gamesight

Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.

Gamesight released their annual State of Performance Marketing Report, in which it provides insight in what kind of platforms and advertising strategies are effective for game studios. Other revelations from the report include the untapped potential of Reddit, which has recently overhauled its ad system and offers 52% seven-day retention rates. Sam Bonin, Gamesight’s solution’s engineer, told GamesBeat how this information can be actionable for game studios: “Ad platforms provide a large number of features for campaign optimization, including audience targeting, bidding strategies, and inventory type.

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