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Tariffs Aren't Going To Stop China's Affordable BYD EVs From Marching On Europe
Today on Critical Materials: BYD aims high for Europe, Tesla Cybertruck preorders might be run-through, and Toyota warns an EV-only future is a threat to Japan.
Today, we're chatting about BYD pushing forward with its European plans, the Tesla Cybertruck's reservation list becoming an open book, and Toyota's stern warning on the EV transition's effect on the auto industry's job market. The company plans to directly compete with domestic brands by launching affordable models starting at a price between $27,000 and $33,000 (25,000 to 30,000 EUR)—a tall ask given the European Union's recent pledge to increase duty fees on Chinese-built EVs. Let's put things into perspective: not only has the base price of the truck increased from its original $40,000 figure to around $60,000 for the base-trimmed rear-wheel-drive model (when it launches), but buyers can only purchase the dual motor configuration, which starts at $79,990, or the Beast for $99,990.
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