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Taylor Swift and other Universal Music tracks are disappearing from TikTok
TikTok profiles for some of the world's biggest music artists no list their available music.
After threatening to do so earlier this week, Universal Music Group (UMG) has started pulling the catalogs of performers it represents including Taylor Swift, Drake, Billie Eilish, The Weeknd and others. Universal had previously stated that TikTok wanted to pay a "fraction" of the rate paid by other social media sites: "As our negotiations continued, TikTok attempted to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth." "Despite Universal's false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent."
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