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Taylor Swift deepfake used for Le Creuset giveaway scam


She's the latest celebrity to have their likeness created by AI to scam people.

A series of posts have recently surfaced on TikTok and in Meta's Ad Library claiming to show Swift offering free Le Creuset cookware sets, the New York Times reports. These posts led interested parties to fake versions of sites like The Food Network with made-up articles and testimonials about Le Creuset. At the same time, its working with select musicians to loan their voices out and create greater interest in AI-generated versions of real people.

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Le Creuset

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