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Taylor Swift gets custom collab with TikTok as UMG battle continues
Swift goes all in on promoting her album on TikTok.
You can access the hub by searching for The Tortured Poets Department( TTPD) and then clicking on the banner that appears at the top of the results. TikTok will also give users the chance to show up in its “fan spotlight” on the hub by posting a video using the hashtag for the album. Earlier this year, UMG and TikTok failed to renew their licensing agreement, muting hundreds of songs from artists like Olivia Rodrigo, Drake, Billie Eilish, and even Swift.
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