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Taylor Swift’s music is back on TikTok
Taylor Swift’s music is back on TikTok after a ten-week hiatus. There’s no specifics regarding the deal, but it doesn’t extend to other Universal artists.
This all started when UMG threatened to pull songs from the platform after contract negotiations fell apart, with the label writing in an open letter that TikTok wanted to pay a “fraction” of the rate paid by other social media sites. TikTok went full “fake news” in response, writing that “despite Universal's false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent.” It’s worth noting that TikTok’s rebuttal did not mention artist payments, but did say that it has been able to reach agreements with other musicians and publishers. Whatever the reason for Swift’s return, the nation’s teens are no doubt rejoicing at once again being able to lip sync to "Cruel Summer" and "You Belong With Me."
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