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Taylor Swift’s music is back on TikTok, despite platform’s ongoing UMG dispute

After 10 weeks of being absent from the platform, Taylor Swift's music has returned to TikTok -- or at least her more recent songs and "Taylor's Version"

UMG published a scathing press release accusing TikTok of trying to “bully” the label into accepting a deal worth less than its previous one. UMG also represents superstars like Billie Eilish, BTS, Ariana Grande and Olivia Rodrigo, but Swift is in a unique position. With a fanbase like Swift’s, it’s inevitable that numerous audio trends will emerge from the album, and TikTok won’t want to miss out on that engagement, especially since Reels will have that music anyway.

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