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Tech CEOs are hot now, so workers are hiring $500-an-hour fashion consultants
Once on a list of Silicon Valley’s top fashion offenders, Mark Zuckerberg is apparently hot and cool now. His makeover is symbolic of a larger transformation of techie fashion from hoodies and branded t-shirts to more classy attire.
| Source: Estefany Gonzalez for The StandardOn a recent Friday afternoon, Gant picked out items at Bloomingdale’s in downtown San Francisco for Aaron Kau, a 26-year-old software engineer. It accelerated the casualization of officewear to an inoffensive aesthetic that is “just ugly,” with Gingham shirts and chinos fed into “this vanilla, bland, half-knot of respectability” versus suits that create a silhouette or casualwear that is unique and expressive. Wendy Nguyen, chief marketing officer at the cardiac health startup Hello Heart, hired a stylist last fall after years of wearing “a very basic uniform” mostly from venture-backed brand Cuyana.
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