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Tech CEOs want to replicate Tim Cook’s Donald Trump playbook
It’s one way to go.
Apple CEO Tim Cook managed to forge a personal relationship with Donald Trump during his first Presidential term that other tech firms struggled to replicate. Instead of sending government relations executives or lobbyists, Cook would appeal to Trump directly through phone calls and meals, said people familiar with the interactions. Cook partly built the relationship by “zeroing in on areas of mutual interest between Apple and Trump’s agenda,” writes the Journal.
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