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Tech giants sign voluntary pledge to fight election-related deepfakes
A number of tech giants have signed an accord pledging to take measures to prevent the spread of deepfakes on their platforms and tools.
Today at the Munich Security Conference, vendors including Microsoft, Meta, Google, Amazon, Adobe and IBM signed an accord signaling their intention to adopt a common framework for responding to AI-generated deepfakes intended to mislead voters. The companies added that they’ll pay special attention to context in responding to deepfakes, aiming to “[safeguard] educational, documentary, artistic, satirical and political expression” while maintaining transparency with users about their policies on deceptive election content. A separate survey from The Associated Press-NORC Center for Public Affairs Research found that nearly 60% of adults think AI tools will increase the spread of false and misleading information during the 2024 U.S. election cycle.
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