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Telehealth firm Cerebral fined $7 million over ‘careless’ privacy violations


Cerebral used private patient info for TikTok advertising.

The Federal Trade Commission (FTC) is proposing a $7 million fine against Cerebral, a mental telehealth firm that it says not only was careless with patients’ data but actively shared it with third parties for advertising purposes. The FTC notes that Cerebral shared the sensitive data “of nearly 3.2 million consumers” with third parties like LinkedIn, TikTok, and Snapchat through trackers on its website or apps — something the company admitted to last year. Once the order is approved by the Florida District Court where it’s been filed, Cerebral will be on the hook for $5.1 million in partial refunds for those its cancellation policies affected.

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