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Telly’s free ad-supported TV will use ChatGPT for its voice assistant


The second screen on this TV is for ads and AI.

The existing SoundHound-powered voice assistant is limited to more mundane tasks like setting timers, changing picture modes, or answering simple questions. The company is at CES 2024 to pitch its TV’s advertising performance, telling brands that usage is “more than twice the national hourly average” and that viewers remembered the ads on its second screen more than those in traditional commercial breaks. When users interact with an ad on the second screen, they’ll be taken to a web browser for the retailer, with the option to save their payment info to the TV for easy checkouts.

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