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Temu Blocks US Shoppers From Seeing Products Shipped From China
The American version of Temu abruptly began to show only “Local” products days before the Trump administration was set to end a tariff loophole for small packages from China.
Temu, Shein, and other companies that send customer orders directly from China have benefited from the trade provision for years, but critics say it has given foreign online shopping platforms an unfair advantage. With high tariffs on Chinese imports and the end of de minimis exemption, the cost of Temu products could go up quite significantly, and it may also take longer for people to receive packages now subject to a more rigorous customs clearance process. Even before Trump announced the tariffs, Temu was already making changes to its business model, including storing more inventory in US-based warehouses and experimenting with a more traditional, Amazon-esque logistics structure.
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