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Temu steps up preparations to directly enter S. Korean market: sources
SEOUL, Feb. 10 (Yonhap) -- Chinese e-commerce platform Temu has been stepping up its prepa...
SEOUL, Feb. 10 (Yonhap) -- Chinese e-commerce platform Temu has been stepping up its preparations to directly enter the South Korean market since late last year, an industry source said Monday. PDD Holdings Inc.'s Temu is in the process of hiring Korean employees for human resources, administration, public relations, marketing and logistics functions, an industry source familiar with the matter told Yonhap News Agency. Temu opened a Korean-language online shopping platform in July 2023 and established its business entity named Whaleco Korea LLC in February last year.
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